Growth Hacker – User Acquisition

Zepto is hiring a Growth Hacker to drive user acquisition and activation for India's fastest-growing 10-minute grocery delivery platform as it expands to 50+ new cities in 2026.

You will run paid media, referral, and partnership campaigns while building data-driven growth loops to acquire millions of new users cost-efficiently.

• Manage ₹10Cr+ monthly paid user acquisition budget
• Build and optimise referral and incentive programmes
• Run A/B experiments on acquisition and activation messaging
• Analyse user cohort retention and identify drop-off points
• Present weekly growth metrics to founding team

• 3–5 years growth marketing or product growth experience
• Hands-on expertise in Meta Ads, Google UAC, and programmatic
• Strong SQL and attribution analytics skills
• A/B experiment design and measurement
• Quick commerce or food delivery domain experience preferred
• Good understanding of cohort retention analysis